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The marketing and selling of a health product are complicated and highly regulated. Integration of the clinical terminology and claims into promotional or educational material to the appropriate target audience is an art.
Medical copy-writing
Medical copy-writing
We create product advertising copy or advertorial/editorial content that speaks to your target audience, whether they are consumers, healthcare professionals or specialists.
Regulatory requirements are observed in terms of claims and target audience(s) for all categories of product, i.e. scheduled medicines, complementary medicines (including health supplements) as well as medical devices.
Appropriate substantiation and referencing of content facilitate regulatory/compliance approval within your company and/or 3rd party principals.
Product/Medical training
Product/Medical training
Whether training is required for your own employees, those of a customer, or for consumers, we will create and present training content on:
- Human physiology,
- Disease areas,
- Treatment guidelines
- The regulatory framework of health products in SA
Consideration is given to the regulatory requirements (Medicines and Related Substances Act 101 of 1965, related regulations, guidelines and Health Supplement annexures, industry codes of marketing practice) and product registration, allowable claims (low risk vs high risk), and appropriate substantiation is sourced and referenced accordingly.
Translation, editing & proofreading
Translation, editing & proofreading
We offer editing & proofreading services in English or Afrikaans, as well as translation services from English to Afrikaans or Afrikaans to English
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